Level Up Your Craft: Embracing Live Events on LinkedIn
In the fast-paced world of craft beer, staying connected and engaged with the community is crucial. On Thursday, November 30th, I had the pleasure of attending a workshop guided by community managers Devin Banerjee and Zander Van Gogh. The focus? Flawlessly hosting live events on LinkedIn and leveraging the power of streaming technology, particularly the robust capabilities of 5G.
One of the key takeaways was the ability to host Audio Events on LinkedIn, opening up a world of possibilities for the craft beer community. Whether it's a live podcast featuring industry experts, a virtual showcase of the latest beer release, or office hours for enthusiasts to connect with their favorite brewers, the potential for engaging content is immense.
Banerjee and Van Gogh emphasized the importance of preparation. To ensure a successful event, it's recommended to start promotion two to four weeks in advance. Craft a description that not only informs but captivates, drawing in your audience with compelling details.
The human touch is essential—acknowledge your audience's time, recognizing their busy schedules. Make your events accessible with captions and image descriptions, catering to a diverse audience. Remember, events are not just informative; they should also be entertaining. Put yourself in your viewer's shoes and deliver content that is both enjoyable and enriching.
Thought leaders play a significant role in elevating your event. Encourage them to share and participate, creating a dynamic and knowledgeable atmosphere.
Two recommended platforms for seamless live events are StreamYard and Vmix. These tools provide the necessary features for a polished and professional broadcast, ensuring that your craft beer events are visually and audibly engaging.
A unique strategy highlighted during the workshop was the Member Challenge. Encourage attendees to repost valuable content to their pages with a dedicated hashtag, creating a ripple effect of community engagement. In this case, #LevelUpYourLinkedIn can serve as a rallying cry for craft beer enthusiasts to share their insights and experiences.
For effective promotion, break down your event into smaller segments that can be shared as teasers. Include a registration form to gauge interest and build anticipation among potential attendees.
As we navigate the digital landscape, the craft beer community can benefit immensely from embracing live events on LinkedIn powered by 5G streaming technology. By following the best practices outlined in the workshop and leveraging the recommended tools, craft brewers can create immersive experiences that not only inform but foster a sense of community. So, let's raise a virtual toast to the future of craft beer events—may they be engaging, entertaining, and filled with the rich flavors of shared knowledge and connection. Cheers!