Crafting Cash: How to Monetize Beer Content on Facebook
Facebook has a massive user base, making it a valuable platform for content creators, including craft brewers. Beyond connecting with friends and family, Facebook offers several ways to turn your content into a revenue stream. Whether you're a seasoned content creator or wondering how your craft brewery can benefit, read on to learn our strategies to monetize your content on Facebook.
Embrace In-Stream Ads (For Established Creators)
This method allows you to run ads before, during, or after your videos, with Facebook sharing the ad revenue with you. However, it requires meeting specific criteria: owning a Facebook Page (not a profile), adhering to Facebook's Partner Monetization Policies, having at least five active videos exceeding one minute each, and achieving 600,000 minutes of video views in the last 60 days. This is a challenging option, but for established creators with engaged audiences, it can be highly rewarding.
Offer Exclusive Content with Subscriptions
Build a loyal following by offering premium content accessible only to subscribers. This could be anything from in-depth tutorials and behind-the-scenes glimpses to exclusive live streams and Q&A sessions. To set up subscriptions, head to Facebook Creator Studio and navigate to the Monetization tab. Remember, valuable and engaging content is key to attracting and retaining subscribers.
Partner with Brands through Brand Collabs Manager
Connect with businesses seeking to promote their products or services to your audience. Facebook's Brand Collabs Manager facilitates these connections, allowing you to discover relevant brand partnerships and negotiate sponsored content deals that align with your brand identity and audience interests.
Leverage the Power of Facebook Live
Live streaming provides a unique opportunity to interact with your audience in real-time. You can earn money directly from your fans through Facebook Stars, a virtual currency viewers can purchase and send during your live streams. Additionally, live sessions are excellent for promoting products, hosting Q&A sessions, and fostering a sense of community, ultimately leading to potential brand collaborations or increased sales of your own products or services.
Showcase and Sell Your Products
Facebook Shops allows you to create a virtual storefront within the platform, seamlessly connecting customers to your products without them needing to leave Facebook. This is ideal for businesses and creators selling merchandise, physical products, or even digital downloads. Utilize product demos, testimonials, and engaging content to showcase your offerings and drive sales.
Building a strong and engaged audience is crucial for any monetization strategy. Focus on creating high-quality content that resonates with your target audience, consistently post and engage with your followers, and adhere to Facebook's Community Standards to ensure a smooth and successful journey towards monetization.
If you’re unsure of what kind of content to post, writing a marketing plan can help to get the juices flowing. As you analyze your market and dive into what sets your brand apart, you will develop the structure of your marketing messages. Your social media posts are an opportunity to reinforce your brand message, so it’s critical that you define what this marketing message is.
We have provided a Free Marketing Plan Template to get you Started. Download the PDF, then open it in Google Docs to edit and customize. Feel free to contact us anytime if you have any questions regarding social media and digital marketing.
Last but not least, it’s important to relax, have fun! Unique ideas will flow more easily when you are having fun; brainstorm fun ideas with your staff, and watch reels from other breweries to get the creative juices flowing. If you are nervous filming, practice until you are comfortable, or find outgoing crew members who are comfortable being on camera until you are ready.
We have tested the following ways to optimize your posts ourselves. Some of our Tips for Best Practices are to build an organic audience. The “reach” or audience which comes directly from your Facebook page, and not posts and likes from Groups, will increase your monetization potential. Use Hashtags to increase the visibility of your posts; the limit is 30. Post humorous jokes and interesting questions for high engagement. Stay active on your page, and reply and react to comments on your posts.
Utilize Free Software for Assets to assist you in Content Creation. If you’re still struggling with what to post, dig deep into the reason you established your brewery, and spend some time reflecting on how best you can share your vision. Experimenting and utilizing a variety of posts which you review for engagement can help you understand what Facebook users respond to best.
AI-driven content generation tools can assist in creating visually appealing and engaging posts for your Brand. These free tools can generate creative captions, suggest relevant hashtags, and even help you design eye-catching graphics or videos. By automating the content creation process, breweries can optimize their time while consistently delivering high-quality content that captivates their audience and strengthens their brand presence on social media platforms.
Every platform is different. They each have unique algorithms which will evolve as software developers add, remove and change features. Each platform also has different rules for the uses of copyrighted sounds. With a little trial and error, you will be on your way setting your brewery apart from the others, joining the pioneers seeking novel opportunities available to Craft Beer in this brave new era of digital marketing.
We hope your Craft brewery benefits from the insights we’ve yielded in our experiments and research. In the near future, we plan to post these software guides for social media platforms in the future. To stay up to date on our work, follow our Facebook page. Craft Tech Talks is a series of free seminars we’ve created to help the Craft Beer Community learn more about how technology can add resilience to your business, and we plan another round of these seminars this summer.
The internet is constantly changing, so it vital for breweries to continually learn about how the technology is evolving to stay current on the technologies that are transforming the world of marketing Craft Beer.
Technologies/Software and Resources that we frequently utilize:
Pixabay (download royalty free Images, Videos, Music and Sound Effects)
Canva (Create print and social media graphics and videos, Includes Free Image Assets, sound and Video)
InShot Robust, intuitive video editor which offers sound, video enhancements and fun transitions.